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The Events Operating Suite

Most platforms handle one part of an event. shedyool connects the entire lifecycle.

Ticketing, staffing, operations, and execution — all in one operating suite.

  • Sell tickets and maximize revenue
  • Schedule and manage staff
  • Run the door and execute events
  • Track performance from start to finish

You don’t need five tools anymore. shedyool replaces the stack.

Who shedyool is built for

Best for
  • Nightlife venues
  • Concert promoters
  • Event agencies
  • Ticketed experiences
  • Hybrid venues (ticketing + staffing + operations)
Better suited for other platforms
  • Races and marathons (Events.com)
  • Sponsor-heavy registration events
  • Large team-based competitions

What makes shedyool different

  • Event-based staffing and talent booking
  • Built-in invoicing, AR/AP, and financial tracking
  • Ticketing, operations, and execution in one system
  • Revenue and labor connected in a single platform

Most platforms solve one part of an event. shedyool connects all of it.

shedyool
Briefing

Built For The Lifecycle.
Not Just a Portion.

EventsAccess ControlOperationsMarketingCommsGuest Radar
The short version01  •  Executive Summary

Eventbrite rents you a listing
on their marketplace.

shedyool gives you
your own platform.

01
Own Your Audience

Organizer-owned attendee data and no competitor events marketed to your buyers. White-label agency tier lets agencies manage multiple organizers under one brand.

02
Run the Door

iOS Access Control (box office) with Tap to Pay, iPad Stripe Terminal, will-call, and offline scanning — not a basic check-in app.

03
Run the Business

Book and pay all event personnel (musicians, bartenders, security, volunteers, crew), invoice clients, track AR/AP, manage rosters, and forecast revenue — one platform, not a ticketing silo.

If you want your customers to know your brand — not the marketplace —

you need a platform built for events.

02  •  Platform at a glance

One platform. Three apps. Five packages.

Start free, then add the packages you actually need.

FreeCore apps, included for every organizer
shedyool Events

Attendee-facing ticketing and the organizer dashboard.

shedyool Access Control

iOS door POS, scanner, and will-call for ticket buyers; volunteer / VIP / staff scanning coming soon.

Monthly subscriptionAdd-on packages, priced per month
Operations

Staff & talent booking, roster, scout, venues, invoicing, AR/AP, CRM.

Marketing

Campaigns, segments, affiliates, promo codes, Premier guests.

Communications

Transactional + bulk email, SMS, and native push.

Guest Radar

GPS, geofencing, crowd flow, and staff location.

One-time setupPremium venue configurations
3D Venue Ticketing

Immersive 3D seat-selection for premium venues.

The short answer

Before the table, the takeaway.

When shedyool wins
  • Organizer-owned audience and branded checkout — not a marketplace listing
  • Lower all-in fees than Eventbrite’s stacked service + processing
  • Integrated staffing, invoicing, and agency-tier multi-org
  • Native SMS, affiliate commissions, and resale in one platform
When Eventbrite may be a better fit
  • You rely on the Eventbrite marketplace for discovery-driven sales
  • Simple one-off events with no back-office needs
  • You want the broadest third-party app marketplace
  • DIY organizers optimizing for self-serve simplicity

Head-to-head comparison

Category-by-category, grouped by the shedyool app each feature belongs to.

(beta) — live but still maturing.coming soon — in development, not yet shipped.

03  •  Comparison
Categoryshedyool PlatformEventbrite
shedyool Events
Core purpose
Events
Full ticketing platform: tiered pricing, reserved seating, add-ons, bundles, and payouts
Event marketplace + self-serve ticketing
Who it’s built for
Events
Venues, festivals, agencies, promoters, tours, conferences
Not available
Audience ownership
Events
Organizer-owned attendee data; branded event pages on the white-label agency tier
Shared marketplace — Eventbrite markets other events to your attendees
Ticketing tiers & pricing
Events
No cap on ticket types per event — each with its own price, quantity, sale window, per-buyer limit, complimentary flag; scoped to sections, add-ons, custom fields, and refund rules
Ticket types with per-type quantity, sale windows, and access codes
Reserved seating
Events
Row / section / seat mapping with entitlements
Reserved seating (included for all plans since 2026)
3D venue ticketing
3D Venue
3D venue visualizations for premium seating — coming soon (one-time setup when live)
Not available
Add-ons & merch
Events
Per-ticket add-ons, parking, VIP upgrades; shipped merch coming soon
Add-ons including shipped merch with variants
Bundle / multi-occurrence passes
Events
Scan-count tracking across recurring event series
Multi-day and season passes, bundled ticket types
Series / recurring events
Events
Cascading templates for seasons, residencies, tours
Recurring events with per-slot pricing
Timed-entry / recurring timeslots
Events
Native timed-entry — coming soon
Not available
Resale / secondary market
Events
Native P2P resale + organizer buyback with settlement — coming soon
No native resale; Twickets partnership (UK only)
Reservations & waitlist
Events
Reservation management with deposits, party-size, waitlist, and floor plans — coming soon
Not available
Ticket insurance
Events
Optional ticket insurance at checkout — coming soon
Not available
Ticket transfers
Events
Attendee self-service ticket transfer at checkout; organizer-toggleable
Native attendee ticket transfer
Custom fields
Events
Per-ticket questions: dietary, sizing, guest names, waivers
Custom questions with conditional logic, waivers
Wallet passes
Events
Apple Wallet passes generated per ticket
Apple Wallet support
Analytics
Events
Revenue, attendance, inventory, funnel, anomaly alerts
Sales + traffic + geography heat map + conversion reports
Payments
Events
Stripe Connect, cards, ACH, Apple Pay, Wallet passes
Eventbrite Payment Processing or Stripe/PayPal (extra fee)
Fees
Events
3% of gross + $2.00 per ticket + $0.50 per add-on, added on top at checkout and forwarded to the buyer; organizer keeps 100% of the ticket price
3.7% + $1.79 service per ticket + 2.9% processing per order (US); passed to buyer by default, organizer can absorb
Additional organizer costs
Events
Optional monthly subscription packages (Operations, Marketing, Communications, Guest Radar) and one-time setup for 3D Venue Ticketing
Eventbrite Ads (paid promoted placement), Instant Payouts (3% fee), Boost Email (paid tiers above the 250/day free baseline)
Payouts
Events
Standard (next day) payouts with real-time ledger; Instant payouts coming soon
Starts 3 days after event, 5–7 business days; Instant Payouts available (3% fee, US)
Refund policy engine
Events
5-level cascade (platform → agency → event → ticket-type + emergency admin); immutable policy snapshot captured per order and shown at checkout, in the order email, and on a linkable policy page; automated chargeback evidence packets (scan logs, receipts, IP + device, policy snapshot) auto-assembled and submitted to Stripe
Per-event refund policy with preset tiers
Promo codes & discounts
Marketing
Agency / event scoped, stacking rules, redemption caps
Promo codes, cross-event codes
Affiliate program
Marketing
Partner tracking, commissions, invite links, dedicated codes
Tracking links with 7-day cookie; no commission engine
Email campaigns
Marketing
Segmented bulk campaigns with audience builder
Boost email: 250/day free or paid tiers
Premier guests / VIP invites
Marketing
Bulk invite system with custom invitations and badges
Guest lists and comp orders
Sponsorship proposals & agreements
Marketing
Sponsorship proposals, agreements, and activation calendars — coming soon
Not available
Social sharing tools
Marketing
Shareable event links today; native social sharing + referral attribution coming soon
Social share buttons, Facebook integration, tracking links
Attendee email, SMS, push
Comms
Transactional email + native push to ticket buyers today; attendee SMS to ticket buyers coming soon
Email + consumer-app push; no native SMS
Comms cost controls
Comms
Per-message usage tracking + monthly budget caps
Not available
Live crowd signals
Guest Radar
GPS + geofencing, proximity alerts, scan velocity, fraud patterns (beta)
Not a shipping feature
shedyool Access Control
Native door POS
Access Control
Sell tickets + add-ons at the gate with coupons, iOS Access Control (box office) app
Organizer app door sales with Tap to Pay + Instant Payouts
Will-call lookup
Access Control
Search orders by email / phone at the door
Attendee lookup in Organizer app
Tap to Pay + Stripe Terminal
Access Control
iPhone NFC Tap to Pay + iPad Stripe Terminal readers
Tap to Pay (iOS/Android) + Stripe M2 / WisePOS E readers
Scanning & entry
Access Control
Offline QR, entitlements matrix, bundle-pass counters
Organizer app scanning
Scan analytics
Access Control
Post-event scan rate, entry velocity, and no-show reporting — coming soon
Not available
Webhook-final orders
Access Control
Door orders finalize after Stripe confirms — no double-sells
Standard processing
POS integrations (Toast, Square, etc.)
Access Control
Toast, Square, and other POS integrations coming soon
Third-party integrations via Eventbrite Spectrum app marketplace
shedyool Operations
Staff & talent booking
Operations
Book and pay any event personnel — musicians, bartenders, security, volunteers, crew, vendors. Post bookings, applicants apply, accept them, calendar tracks the shift. Each person gets their own financial history and analytics dashboard.
Not available
Time tracking
Operations
Mobile time clock and shift hour tracking for booked personnel — coming soon
Not available
Roster management
Operations
Retained roster of all personnel types — musicians, bartenders, security, hospitality, crew, and vendors — with contact info, rates, documents, and booking history
Not available
Scout / personnel marketplace
Operations
Browse and discover talent and staff across the platform — musicians, bartenders, security, and more
Not available
Venue & saved-location library
Operations
Centralized venue directory with details & history
Saved venues per account
Invoicing
Operations
Self-service invoice creation and sending; 2% platform fee added as a line item to the client invoice — agency keeps 100% of the invoice total
Not available
AR / AP tracking
Operations
Accounts Receivable + Accounts Payable with booking P&L
Not available
B2B client CRM
Operations
Manage clients distinct from attendees
App-marketplace CRM integrations only
Video conference room
Operations
Built-in conferencing for client meetings & rehearsals
Not available
Revenue projections
Operations
Forward-looking revenue forecasting and trends
Not available
System-wide
Mobile apps
Platform
iOS apps for Events and Access Control; Operations iOS pending App Store review
Relaunched 2025 consumer app + Organizer app
Staff roles & permissions
Platform
Platform-wide RBAC across all apps: Scanner, Access Control, Guest, Event, Refund, Marketing, Affiliate, Admin
Owner, Admin, Check-in, plus custom roles
Agency / multi-org
Platform
White-label agency → organizers → events → teams
Multi-organization switching + team seats
Compliance
Platform
PCI DSS, GDPR export & delete, audit trail, disaster recovery
PCI DSS, GDPR
Best for
Platform
Concerts, nightlife, festivals, sports, conferences, tours, classes
DIY organizers leveraging the marketplace for discovery
04  •  Shedyool Superpowers

What organizers actually get

A deep feature set purpose-built for people who fill rooms — not inboxes.

Events Core
Free

Tiered ticketing, add-ons, promo codes, resale marketplace, custom fields, and wallet passes.

Access Control
Free

iOS door app with Tap to Pay, iPad Stripe Terminal, will-call lookup, offline scanning for ticket buyers; volunteer, VIP, and staff scanning coming soon.

Operations
Subscription

Book and pay all event personnel (musicians, bartenders, security, volunteers, crew); roster, scout, venues, invoicing, AR/AP, CRM, revenue projections.

Marketing
Subscription

Email campaigns, audience builder, affiliate program, promo codes, and Premier guest invites.

Communications
Subscription

Transactional email + native push (Events); SMS via ClickSend for Operations clients today; attendee SMS for Events coming soon. Bulk campaigns with cost controls.

Guest Radar
Subscription

GPS + geofencing: live crowd flow, proximity alerts, staff location, and fraud signals.

3D Venue Ticketing
One-time setup

Fully 3D seat selection experience for premium and reserved venues.

Enterprise Payouts
Free

Stripe Connect, standard or instant payouts, transparent fees, and real-time ledger.

Pick the right tool for the job.

Both platforms are excellent. They just solve different problems.

Choose shedyool if…
  • You want your brand front and center — not a marketplace listing
  • You book artists, manage rosters, or run an agency
  • You need native SMS, affiliate commissions, and resale
  • You run venues, series, or recurring programming
  • You want the whole back office — not just ticketing
Choose Eventbrite if…
  • You want marketplace discovery to drive ~30% of your sales
  • You're running one-off events and don't need operations or AR/AP
  • You want the simplest self-serve setup with broad reader support
  • You don't book artists, manage rosters, or invoice clients
  • You don't mind stacked service + processing fees

Ready to run your next event?

Get started at shedyool.comDownload PDF
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